t-shirt

Posted by | Posted in apple, ipad, pride, tech, want | Posted on 17-06-2010

tshirtToday, in true Apple formality, I received my blue t-shirt.

The (current) blue t-shirt is the shirt worn by all Apple employees in the store. As an employee that has been shadowing for the last few weeks, this is a big deal to me. I’ve had the lanyard with my name on it for some time but the customers coming always wouldn’t recognize that because I wasn’t dressed like all the other employees. There would often be a question of “oh, do you work here?”

So tonight I was finished up with a customer setting up their iPad and Andrew, who has been so very kind and welcoming to me since day one, motioned me aside and said he needed to speak to me. We started discussing aspects of introducing our MobileMe service to customers and how I had approached the different elements this service had to offer. The conversation seemed a little strange, but I presented how I had delivered the different elements of MobileMe to different customers. Then Big Tony (who is a mentor at the store) came along up beside me, mentioned in a booming voice “Can I have everyone’s attention?” to, literally, employees and customers in the store. (So of course Andrew was the fall guy to keep me distracted while Big Tony could getting everything set up. So clever.) He then proceeded to announce to everyone that I was a new Apple employee who had just, basically, earned his stripes and that we should all give me a round of applause. And with this, he handed me the company-issued iPad-branded blue t-shirt that all the other employees were wearing. It was at this point that I’d not be wearing street clothes with the lanyard, but that I was one of them, an equal, someone who would interacted with customers solo without any kind of supervision. Needless to say, I was beaming smiles and gave a gracious bow as the claps from employees and customers alike abounded. Co-workers that either weren’t on the floor at the time or that were out-of-sight of the main room that I had shadowed with had big, beaming smiles on their faces and gave me high-fives or fistbumbs the next time they saw me.

Wow.

I felt so appreciated, so respected for the work that I had done and the interactions with customers that employees had watched me perform during the reverse-shadowing sessions. It was a strike of confidence and acceptance that I carried with me all the ride home.

I am official. Officially Apple.

How can I help you today?

apple press release

Posted by | Posted in apple, iphone, tech, want | Posted on 17-06-2010

Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.

Next Thursday on release day is going to be a busy day!

Also, today Apple release iTunes 9.2 which includes the following iOS4-ready features:

  • Sync and read books with iPhone or iPod touch with iOS 4 and iBooks 1.1
  • Organize and sync PDF documents as books. Read PDFs with iBooks 1.1 on iPad and any iPhone or iPod touch with iOS 4
  • Organize your apps on your iOS 4 home screens into folders using iTunes
  • Faster back-ups while syncing an iPhone or iPod touch with iOS 4
  • Album artwork improvements make artwork appear more quickly when exploring your library

iOS4 stand-alone upgrade will be available for current iPhone users on June 21. (Original iPhone [metal] is excluded and not all new features will be available for all models. More info here.)